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Fiberglass Sports Cars Byers
The Forgotten Era, 1950 - 1965

LaDawri Coachcraft
Long Beach, California 1957-1965

 

Brochures and Sales Literature

1956

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1956 LaDawri Coachcraft of Canada Photos
Two views of the first CONQUEST in snapshot format.  Rubber stamped on back of each shot is "LaDawri Coachcraft of Canada"
Dated by the 1956 License Plate on the car.
We also know that the Dawes family was still in Canada in 1956.

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  1956 PNE Pictures, Coming Soon.
 
1957

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First Company Logo
Circ 1957
 
 

1st Brochure

 

1957
16 Page Brochure, "Meet the Conquest"
Provides general assembly instructions for only the Conquest, as this was the only model available.
Black and White.
  Conquest -- Factory release supplements the 1957 Sales Catalog, 6 pages with cover sheet. Contains information not found in later instructions.
   
  SUPPLEMENTARY INFORMATION, 4 pages of additional assembly information, lists accessories and kit offerings for CONQUEST only.  Believed to have been issued to supplement the 1957 CONQUEST ASSEMBLY SHEETS instructions and Sales Brochure.
 
1958

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Final Company Logo
Circ 1958
Once another model besides the Conquest was introduced the earlier logo was no longer relevent. The other model being the Quest QT.
1958, Introduction of the Quest QT
  1958 Brochure, Introduction of the Quest QT
Coming Soon!
 
  THE QUEST QT, original 2 page document announcing the new QUEST QT, details and features.  Back side of sheet contains notice that Kit 1C, with it’s fabricated tubular chassis, will be replaced with the new Kit 1D utilizing the Henry J chassis.
 
  FOREIGN UNITIZED CHASSIS MODIFICATION bulletin, 2 pages outlining use of Volkswagen chassis and required modifications.
 
 
1959
 
1960
News Letter written to customers and the Fiberglass Sports Car Industry.

Les Dawes

 

1961

1961Brochure - 32 pages - White roadster facing right on the cover, shows all models, announces Victress acquisition, lists all prices and accessories.  Contains many pictures and provides much general information.
 
  1961 Brochure- 32 pages, White roadster facing left on the cover, edited version of the earlier 1961 catalog, corrects many typos in the earlier catalog.  Shows all models, accessories and prices.  Contains many pictures and provides much general information. No Picture Available

  HEARST MAGAZINE STORY, 1 page undated and unsigned advising of forthcoming article.  To both LaDawri and Victress owners.
 
  Assembly Template (pattern) Code Sheet, 1 page covering CONQUEST and DAYTONA, and Victress models, believed to be the code sheet for identifying the templates to be used (implies that a universal set of templates was provided with each kit).
 
 

18 December 1961
2 pages, outlines dealer plan, signed L.A. Dawes.

 
1961, FACTORY DRAWINGS/SKETCHES:
 

7 May 1961
A-size drawing entitled, "STEERING MODIFICATION FOR HENRY J. (STOCK STEERING)", prepared by J. Wolf. Single sheet.

 

17 July 1961
A-sized drawing entitled "STEERING SHAFT UNIVERSAL TYPE", prepared by J.W. (J. Wolf).

 

26 July 1961
A-sized drawing entitled "SIDE WINDOWS", prepared by J. Wolf.

 

26 July 1961
A-sized drawing entitled "TRANS. FLOOR COVER", prepared by J. Wolf.

 

15 October 1961
B-sized drawing showing details of a fabricated front and rear cross member for relocating the 6 cylinder engine 35" to the rear in a 1951-53 Henry J. chassis.

 

1961 circa
B-sized drawing reproduced from an original undated LaDawri drawing showing wiring schematic. No details on drawing as to Kit/Model applicability.

 
1962
  Undated Business Reply Card entitled "Get Your Sports Car Started NOW", blue serial-numbered postcard, believed to be about 1962.
 
1963
32 page Brochure, White roadster facing left on cover. Basically a reprint of the late 1961 brochure without any changes

1963
  Same assembly instruction manual as before but on a more convenient 8-1/2" x 11" size format, including all 41 detail sketches, includes an additional 4 pages of detail drawings on Plexiglas side windows and Henry J steering, and includes a 7 page supplement from the Victress Assembly Manual on fiberglass, total of 78 pages
  PRELIMINARY CHASSIS PREPARATION, 2 page general information believed intended for the 98"-to-102" wheelbase applications.
  CASTILIAN AND SICILIAN COUPE SUPPLEMENTARY INFORMATION, 3 pages of information specific to the two coupe kit offerings.  Provides additional assembly and component use information.
  MIXING RESIN CHART, one page outlining proper mix ratios of resin and catalyst with temperature and cure times.
  Assembly Template (pattern) Code Sheet, 1 page similar to that of 1960 above but covering all La Dawri roadster models and all Victress acquired models.  Could be as early as late 1960.
 
circa 1963, FACTORY POSTER/MAILER

One sheet folded in quarters, 14-1/2" x 23", all models in color on outside (the inside), two views in Black/White on the outside (folded outside used as a mailer).

  1965 Circa (undated) 1 page, on factory letterhead, transmits interim 8 page Black/White catalog and Factory Poster (see Poster/Mailer above).
 

1965

32 page Brochure, Green Coupe on the cover, all new catalog, 3-hole punched, new FORMULA LIBRE Coupe, new line of dragster and competition fiberglass bodies added.  Many pictures, much general information, prices and accessories offered. This is the last catalog released by LaDawri and may be the least distributed as the printer held large quantities (several thousand ... later destroyed) due to unpaid bills.  J
oan Dawes received several brochures back from bad addresses (Return to Sender).

 

  Blk/W, 8 page Brochure, picture of a Coupe model on thelower part of the first page.  Issued as a pre-release of the 1966 catalog.  Contains brief general information of models available and contains a list of new line replacement fiberglass body and fender parts for passenger and sportscar models.  Prices, models and accessories list. 
 
  Revised and updated factory Assembly Instruction Manual, covers all models as the prior manual, contains additional details not in the earlier manuals.
 
  Index to LaDawri Instruction Manual, 4 pages outlining the index material contained within the circa 1965 manual.
 
  RECOMMENDED FIBERGLAS MATERIAL, 1 page outlining quantity and prices for necessary fiberglass materials for kit assembly.
 
  2 April 1965, 11 pages, provides Coupe and general information in enclosures.  Signed L.A. Dawes.
 
  1965 circa, 1 page, undated, outlines dealer ad discount plan.  Signed L.A. Dawes.
 
 

Correspondence with Customers and Sales Receipts