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Fiberglass Sports Cars Byers
The Forgotten Era, 1950 - 1965

LaDawri Coachcraft
Long Beach, California 1957-1965

 

John Gulow's LaDawri Daytona

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Note from the Jon Greuel:  I have done my best to edit John Gulow's Short History...to align it with corrections from the family of Les Dawes.  If you find an error please point it out to me so we can get it corrected.  Thanks...  webmaster@ladawri.com
 

From Patrick Dawes:

Your call and the website were a big welcome surprise for my family. We appreciate the work you've put into this. Clearly my Dad has some fans! He passed away only a few years ago and it’s very unfortunate that you did not find us sooner. There's nothing he liked better than chatting up old times, and he would have been flattered by the attention.

We all had a good laugh reading through the history page. Rumors are great! Some of it is nonsense; some have a germ of truth. For example, my Mom did go to Canada with the kids while my Dad took a business trip to Mexico: that's probably where the divorce / Central America sojourn thing came from. My Dad was not in the RCAF, and did not attend college, except for possibly some drafting courses. (He probably thought he was too smart for college and didn't need it. He was not a trained engineer, yet worked for McDonnell-Douglas and was even sought after by NASA). Also, there were no LaDawri shop fires or IRS problems. Expenses just exceeded income, and they couldn't pay the rent.  I assure you that my Dad would not in a million years have destroyed any molds.  I know because I hauled those molds around my entire life, every time we moved (which was often). Molds were worth their weight in gold to him because to the end he believed he would be building his cars again someday. I'm sorry to report that the molds were disposed of after he passed away. (BTW they were all fiberglass/wood framework, not concrete).

One of those stories is pretty close to the truth. After LaDawri closed my Dad tried to get something going again in Canada. In 1967 my family was towing a prototype (the "Vendetta") to Canada behind a VW station wagon. Around midnight a big flat bed truck with a driver asleep at the wheel drove overtop of the Vendetta (which had a very low profile) and smashed into the rear of the VW, dumping my family onto the highway. My dad broke his back, but recovered.

A piece of trivia that might interest you: the name LaDawri did obviously come from LA DAWes, but the "WRI" at the end apparently came from Don Wright, my dad's best buddy in Canada (still alive I'm told).  I don't think he had any hand in building the first car though.

---Patrick Dawes---

The Last Short History of LaDawri Coachcraft, Inc.
by John Gulow

Les A. Dawes was a Canadian, who came from the Vancouver, BC area, who one said was born in Toronto, in 1933.  He was a clever young man with good design and technical abilities and who worked well with his hands.  Les' design of a sports car, the CONQUEST, was conceived during the 1947-48 period, but it was not until years later when he learned of fiberglass technology that transferring the design to reality became possible for him.  During the early 50s, he became interested in fiberglass manufacturing and by 1953 had built the prototype CONQUEST sports car using a modified Ford car chassis.  Photos of this prototype at its first public showing were taken at an Auto Show in the Show Mark building on the grounds of the Pacific National Exhibition in 1953 where Les Dawes offered to build additional completed cars to prospective buyers.  By 1956, Les Dawes had started a company called "LaDawri Coachcraft of Canada" operating somewhere in the Vancouver area as documented by several factory snapshots of his first CONQUEST (with 1956 British Columbia plates) that are rubber stamped on the back with "LaDawri Coachcraft of Canada".  The name LaDawri is a derivative of the Les A. Dawes name ... combining the "L.A. DAW"es part into the "La Daw"ri.
 

[A piece of trivia that might interest you: the name LaDawri did obviously come from LA DAWes, but the "WRI" at the end apparently came from Don Wright, my dad's best buddy in Canada (still alive I'm told).  I don't think he had any hand in building the first car though.

---Patrick Dawes---]

During late 1956, Les Dawes moved his operation to the United States, in the Wilmington (and then later, Long Beach) area of Los Angeles.

During these early days, he devoted all his spare time to the manufacture of a better body mold for his CONQUEST.  Les drove the Conquest over to ROAD & TRACK magazine and demanded that they see it.  The result being a front cover color picture of his red CONQUEST and article in the July 1957 issue.  His first published brochure (in Black/White) was released in 1957 featuring only the CONQUEST model offering options such as a removable hardtop, hood air scoop, form-fitting fiberglass seats and two different dash configurations.  Several significant options were the incorporation of a molded-in steel tube roll bar within the integral windshield frame; and the availability of a custom designed 2" x 4" rectangular tube chassis frame.  Les Dawes wrote all the text printed in his sales catalogs and bulletins.  A local Long Beach printer, Jackson Printing Company, printed all of the LaDawri sales catalogs and promotional materials.

One individual spoke of his visit to the LaDawri plant during 1956 when LaDawri was operating on a shoestring.  Les had finished a beautiful 5-piece interlocking mold for the CONQUEST body.  This witness stated that the first CONQUEST produced here was painted "Texaco Red" and was painted by Les Dawes right in the shop because the painter could not get the job done quick enough for Les.  Les just went out and got the paint, came back to the shop, wet down the floor, and just started painting ... that the job came out just beautiful.   This witness said he was very interested in getting a LaDawri at that time, and that in lieu of money, offered to work at the LaDawri shop as part payment.  The first shop-built CONQUEST was reported by this witness to have built on a Henry J chassis and is reported to have incorporated a revised method of bolting the body to the frame [1/2" bolts thru a hole lined with 3/4" steel tube, and with 4" square 1/8" aluminum plates over/under the plywood flooring bolted together in each corner, and using a Ford rubber body mounting biscuit cut to half thickness for isolation. This is said to have greatly lessened the tendency of the bolts to loosen and finally work through the plywood.].   (NOTE: Ultimately, this witness said he got his CONQUEST which he built with a set-rearward Chevy V-8 engine using a Power-Glide transmission; in a Henry J chassis, and using the LaDawri recommended adaptation of the larger front Ford brakes.)

By 1958, based upon public response to the CONQUEST, LaDawri announced the availability of a smaller version of the CONQUEST named the QUEST Q.T., designed to mount on an MG, Austin Healy, or Volkswagen chassis.  The new body offerings were made possible through use of an interlocking body mold design that allowed the original CONQUEST to be scaled down to a smaller size by the removal of mold sections.  Further design changes to a full width grille opening resulted in the release of three new models in 1960; the largest wheelbase DAYTONA, the intermediate SEBRING (of QUEST Q.T. size), and a new shorter size DEL MAR intended for 84-to-92 inch wheelbase chassis use. 

In 1961, LaDawri acquired the Victress Manufacturing Company and line of car body molds resulting in a considerable expansion in the number of designs offered.  This total acquisition by LaDawri at that time resulted in the largest single source for fiberglass kit body cars in the U.S.  LaDawri immediately renamed each of the entire model acquisition and refined many of the designs and molds to incorporate LaDawri developed techniques, most notably, door liners.  Victress brought in two different coupes, two full sized convertibles, two competition roadster designs, a slick dragster shell and a T-body shell.

Also acquired during this time period, was a large size size convertible LaDawri called the CENTURIAN 21 (originally designed and built by Jim Webb,
an Art Center student, as the SAVAGE.  George Barris shows this car in the Petersen Publications Spotlite Series booklet #S-531 entitled "Customizing with Fiberglasss" on page 45)

A Class H formula style competition shell for Sprite/Crosley chassis use was also added to the line up.

The first 1961 color catalog shows the availability of a "Convert-A-Top" removable fiberglass hardtop for 1952 to 1954 Ford Sunliner convertibles, and also shows a novel "Flip-Top Cargo Camper" designed to provide a fiberglass hinged lid for use over Ford Ranchero and Chevy El Camino pickup beds which when raised allowed canvas sides to unfold providing a camper type enclosure in the rear bed.  [Les Dawes later got into this business - Jon Greuel]

Business through the early sixties was good and the plant in Long Beach was especially attractive with about 12,000 square feet of manufacturing space. Les and his family moved into a very elegant home in the Tijonga Canyon area.

It was reported that LaDawri built the body for the first "CHEETAH" sports racing car owned by Bill Thomas.

Les Dawes also designed and built a unique one-off monocoque constructed Fiberglass body shell that had several steel tubes molded in place that was built for Ted Traver (of Corvair adapter fame).  This body was part of a record setting car that ran in its first year at Pike's Peak and placed 6th overall.  During that first year of competition, it was reported to have taken 47 Class first places, 8 Class second places and no DNFs in 55 season starts before it was "banned" from further competition. 

About 1965 LaDawri again expanded their line of models with several new offerings which included a GT station wagon based on one of the earlier fastback coupe shell designs.

An entirely new concept called the FORMULA LIBRE coupe where shell dimensions were fabricated to specified order dimensions for front, mid, or rear engine locations.

LaDawri further expanded its offerings into the competition dragster body shell line by offering Austin Bantam, Fiat coupe, Willys coupe, English Anglia and other new designs that were in favor with the drag racing crowd of the era (and still are).

They further added a complete line of fiberglass replacement body parts such as fenders, hoods, trunk lids, gravel pans, full noses, doors, etc for a comprehensive line of foreign and domestic trucks, passenger and sports car models.  All this activity was well depicted in the last color catalog released by LaDawri in 1965.

Business seemed to be on the down swing during mid 1965, perhaps as a result of the availability of a wide variety of factory optioned performance autos and the "muscle" cars.  [The Dawes family told us that income was simply overcome by expenses which forced the closing of the doors. - Jon Greuel]

In the end, Jackson Publishing had over 2,000 pounds of LaDawri printed matter on hold, for payment, which they later destroyed. Business times were difficult for other Fiberglass body manufacturers as the majority went out of business. 

Apparently the LaDawri catalog brochure cover picture entitled "Bodies by LaDawri" was some kind of an in-house pun as the two attractive women that grace the cover of the color 1961 and 1963 color catalogs are in fact Les' wife (seated in the white car) and his wife's sister.  The children that appear inside the catalog are Les' children.  The man pictured holding the complete CONQUEST body over his shoulder is Les Dawes himself.  The three men seated in the trunk of a LaDawri (with a dog) are Les Dawes (to the right rear) and two LaDawri employees ("Frenchie" and "Wolfie"). 

Another story recently heard was that Les A. Dawes received disabling injuries in a traffic accident in California during 1965, while on his way from British Columbia.

One last note, during my inquiries, a number of LaDawri owners commented that upon preparing their body shells for painting, it appeared that the shells had been bonded together from a number of sections rather than having been produced as a single shell manufactured in a complete body mold.  At least one witness has stated that the early LaDawri bodies were indeed made as one complete piece.  During my investigations, I came across at least two owners who had complete LaDawri factory-shipped bodies that were sent as sections requiring bonding together. It is therefore apparent that somewhere along the line, LaDawri changed over to manufacturing by sections.  This was probably a logical consequence to save costs during shipping.  In none of the Assembly Instruction Manual documentation that I uncovered, has there been any reference to assembling the body by bonding sections together.  Strangely, the early documentation discusses the use of an integral stiffener section across the door opening areas to assure the proper dimensional alignment of the body.  The stiffeners were then intended to be cut out after body assembly operations were completed.  It should be pointed out that several sources that bought complete bodies from LaDawri, received their shipment by truck as a large space-frame box enclosing the complete body shell.  They talked that their body shell was a glossy black (gel-coat) finish and was virtually flawless.  Kit shipment loose parts included only the two doors, the trunk lid, and the front hood; and for those lucky ones who ordered one, a hard top.  The package of documentation was usually included with the shipment which included a Statement of Origin to enable titling as a hand-built car in those states allowing this designation (Note:  In many states, the car was titled by virtue of the manufacturer of the chassis/frame ... so the kit builder needed the title for the donor auto chassis to permit title licensing of his finished kit car.  As an example, I bought my LaDawri in New Jersey titled/identified as a 1954 Ford convertible!!)  One other note concerns the fabrication technique used to make the bodies.  Early bodies were made with a brushed gel coat over the mold followed by successive layers of hand-laid fiberglass matting and resin leading to a rather thin, but strong, body shell.  The Daytona body of my car was fabricated about 1961 and is of the hand-laid construction.

As one LaDawri owner reported that he had his restored LaDawri DEL MAR (originally owned by Howard Emery and pictured in the LaDawri catalogs) out one day (back in the late 70's) down to the beach at Santa Monica (CA).  While parked there, he noticed a woman who came over to the car and looked at it for about an hour.  When he went over to his car to talk with her, she said that she recognized what kind of car it was because she was, some years before, Les Dawes' secretary at the Long Beach LaDawri plant.

 

John Edw. Gulow

57 Old Academy Road

Chatham, MA  02633-2038

(508) 945-4234

17 May 1996

Prepared 17 May 1996 by:

John Edw. Gulow
57 Old Academy Road
Chatham, MA  20633-2038
(508) 945-4234

It has been almost 14 years since I last edited this Short History.  During these years, there has remained a low-key interest in LaDawri as evidenced by the occasional evening phone calls from new people at scattered locations, and from occasional letters received.  From time to time, I would see some small ad in Hemmings or other auto magazine advertising the availability of another LaDawri, but my dedication to tracking down such leads had waned over the years; due to the pressures of work and my personal life; or perhaps as a result of all the fruitless blind alleys that I had chased in my first search. I had made a lot of phone calls, I had written a lot of letters, I had spoken with a lot of people all across our nation; and I had spent a lot of scarce spare time in the process.  During this quest, I must say that I met a lot of great people and some really went out of their way to help me track down information about LaDawri and its elusive designer; Les A. Dawes. 

Perhaps one of the most rewarding parts of this search has been to now hear from some of those I had contact with over 15 years ago, that like I are now retired and have found the time to ask "I wonder whatever became of ----" and then proceeded to try to find out. The families are grown and out of college, the house is paid for, some are grand parents, and through it all the continuing interest in cars has survived, returning to their consciousness the recollections of another era; the good old days of the Beach Boys, high performance rods and customs, and the LaDawri ... long before Catalytic Converters and No-Lead Gas.

Over the years, I have heard a lot of different stories about LaDawri and about Les A. Dawes.  Some were very contradictory, some not so nice, some very tragic, and some quietly humorous; and out of all of this I had tried to find the common thread that best told the story of it all.  I am sure that I have not heard all the stories, I felt that some of the stories may not have been too factual, and I am sure that there are still a few people out there that I have not met who have remembrances of their encounter with the LaDawri, and who could yet fill in pieces of the many missing gaps in this short history.  And finally, the last part of the puzzle is, what ever became of Les A. Dawes ... where is he now ... where is his family ...where are the employees who worked with Les to bring life to each hand-fabricated LaDawri? All, lo, any one of those elusive people could perhaps provide some critical information to finally finish the true story of the LaDawri automobile.  Les A. Dawes ... where are you?

Somehow, informally and without ceremony, my name has become associated with the genealogy of LaDawri, perhaps for posterity as there seems to be nobody else who has tried to find out much about where LaDawri came from, what kind of an existence it had and then what finally became of LaDawri.  LaDawri owners remain a fragmented and disconnected group, most knowing nothing of any other, only a few knowing anything about their car, and most are only the current owner of a strange car that has gone through a succession of prior owners. When I first bought my LaDawri in 1978, I had no idea what it was ... and neither did the owner that I bought it from ... only that it was titled as a 1954 Ford convertible.  After spending an entire day at the '78 Fall Carlisle (PA) Swap Meet talking to people, showing photos of my car, and looking through hundreds of 50's car magazines to no avail, I conceded defeat by frustration and from exhaustion, deciding to call it a day. On the way out of the Meet, I noticed laying on the ground at a vendor's space a color sales brochure with a picture of a car like the one I had bought ... at last I knew I had a LaDawri.

There was then, as there is now, no known archive or resource for LaDawri information other than that I have collected.  There exists other bits and pieces individually held, and scattered far and wide, some that I already know of.  Here then is my last effort, having sifted one more time through all the notes and information I collected and put now down together as the last most reasonably concise, factual and plausible story of LaDawri, as best I know.

                                                                                    John Edw. Gulow

                                                                                    17 May 1996