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Fiberglass Sports Cars Byers
The Forgotten Era, 1950 - 1965

LaDawri Coachcraft
Long Beach, California 1957-1965

 

History

The Les Dawes family has finally been located and a few clarifications have been added by Patrick Dawes, son of the late Leslie Albert Dawes.  (1933 - 2002)
The LaDawri Conquest was designed and built by Les A. Dawes of British Columbia, Canada and is recognized as Canada’s first fiberglass sports car. The Conquest was first shown at the Pacific International Exhibition at Vancouver Canada in 1956 as the Cavalier.  Original plans were to create a complete sports car for sale and distribution throughout the United States and Canada.  The body itself is fiberglass and was designed to take a wheelbase of 100 to 104 inches and a tread of 56 to 58 inches.  This covered Corvettes, Thunderbirds, and the like of the day. However, within a year, the car, family, and company moved to Long Beach California where production began and the car debuted on the front cover of Road and Track in July 1957.  From this point forward, the car was known as the “Conquest”.  Soon, Dawes expanded both the number of designs available and the sizes of each design as well.  New models included Quest Q.T., Daytona, Sebring, and Del Mar.  Around 1960, Dawes again expanded the lineup of available designs by acquiring a competing car company called Victress.  These cars became known as the Cheetah, Vixen, Castilian, Sicilian, and Cavalier. Two additional models of cars were added later which included the Centurion 21 and the Firestar.  This series of acquisitions made LaDawri the largest fiberglass car manufacturer (both kit and complete cars) in the early to mid 1960’s based on the variety of models offered and produced. The last car designed and built for production was the Formula Libre around 1965.  LaDawri continued with car production producing both cars and kits from 1957 through 1965 when operations ceased.
 
From Patrick Dawes:

Your call and the website were a big welcome surprise for my family. We appreciate the work you've put into this. Clearly my Dad has some fans! He passed away only a few years ago and it’s very unfortunate that you did not find us sooner. There's nothing he liked better than chatting up old times, and he would have been flattered by the attention.

We all had a good laugh reading through the history page. Rumors are great! Some of it is nonsense; some have a germ of truth. For example, my Mom did go to Canada with the kids while my Dad took a business trip to Mexico: that's probably where the divorce / Central America sojourn thing came from. My Dad was not in the RCAF, and did not attend college, except for possibly some drafting courses. (He probably thought he was too smart for college and didn't need it. He was not a trained engineer, yet worked for McDonnell-Douglas and was even sought after by NASA). Also, there were no LaDawri shop fires or IRS problems. Expenses just exceeded income, and they couldn't pay the rent.  I assure you that my Dad would not in a million years have destroyed any molds.  I know because I hauled those molds around my entire life, every time we moved (which was often). Molds were worth their weight in gold to him because to the end he believed he would be building his cars again someday. I'm sorry to report that the molds were disposed of after he passed away. (BTW they were all fiberglass/wood framework, not concrete).

One of those stories is pretty close to the truth. After LaDawri closed my Dad tried to get something going again in Canada. In 1967 my family was towing a prototype (the "Vendetta") to Canada behind a VW station wagon. Around midnight a big flat bed truck with a driver asleep at the wheel drove overtop of the Vendetta (which had a very low profile) and smashed into the rear of the VW, dumping my family onto the highway. My dad broke his back, but recovered.

A piece of trivia that might interest you: the name LaDawri did obviously come from LA DAWes, but the "WRI" at the end apparently came from Don Wright, my dad's best buddy in Canada (still alive I'm told).  I don't think he had any hand in building the first car though.
---Patrick Dawes---