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Fiberglass Sports Cars Byers
The Forgotten Era, 1950 - 1965

LaDawri Coachcraft
Long Beach, California 1957-1965

 

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The LaDawri Conquest was designed and built by Les A. Dawes of British Columbia, Canada.  The Conquest was first shown at the Pacific International Exhibition at Vancouver Canada in 1956 as the Cavalier.  Original plans were to create a complete sports car for sale and distribution throughout the United States and Canada.  The body itself is fiberglass and was designed to take a wheelbase of 100 to 104 inches and a tread of 56 to 58 inches.

Within a year, the car, family, and company moved to Long Beach California where production began and the car debuted on the front cover of Road and Track in July 1957.  From this point forward, the car was known as the “Conquest”.

Soon, Dawes expanded both the number of designs available and the sizes of each design as well.  New models included
Quest Q.T., Daytona, Sebring, and Del Mar.  Around 1960, Dawes again expanded the lineup of available designs by acquiring a competing car company called Victress, and the models in it’s inventory.  These cars became known as the Cheetah, Vixen, Castilian, Sicilian, and Cavalier. 

Two additional models were added later which included the Centurion 21 (originally The Savage, from Art Center student Jim Webb) and the Firestar. (from Ralph Starkweather)

This series of acquisitions made LaDawri the largest fiberglass car manufacturer (both kit and complete cars) in the early to mid 1960’s based on the variety of models offered and produced.

The last car designed and built for production was the Formula Libre around 1965.  LaDawri continued with car production producing both cars and kits from 1957 through 1965 when operations ceased.